Overview: For this Pantene experience, the brand had to work at every scale — from the building itself down to the screen guests tapped inside the photobooth. I helped carry the visual language through the full environment, turning a campaign into something people could actually walk into, interact with, and take home with them.
Deliverables & Goals: My scope included exterior building graphics, marquee design, A-frames, interior walls and signage, photobooth kiosk graphics, UI elements, and custom photo frames. The goal was to make the entire space feel connected, with every branded moment contributing to the same visual world rather than competing for attention.
Approach: I treated the building as one continuous experience. The exterior needed enough presence to pull people in, while the interior had to keep delivering without feeling overdesigned. That same thinking carried into the photobooth, where the interface and final photo treatments became part of the environment instead of a separate digital layer. Big moments, small details, one visual language.
Results: The final experience carried Pantene consistently from first impression through final interaction. Environmental graphics, signage, and digital touchpoints worked together to create a space that felt polished, playful, and highly shareable — without losing the clarity of the brand.
