Overview: Led brand direction at Outreach, shaping how the brand showed up across experiences, environments, and key moments. This work culminated in Outreach Explore, the company’s flagship event.
Deliverables & Goals: Directed brand expression across event environments, signage, presentations, swag, and large-scale placements to strengthen consistency and impact. The goal was to translate brand strategy into tangible, memorable experiences.
Approach: Focused on scale, clarity, and cohesion, ensuring the brand held up across both day-to-day applications and marquee moments. Every decision reinforced Outreach’s position as a confident category leader.
Results: The work elevated brand presence across the company and delivered a standout flagship event experience. It established a strong visual foundation for future brand initiatives.
