Overview: Returned to evolve the Cognite Impact experience in its second year, shifting the focus from launch to growth. The work built on the original system, expanding its reach while refining how the brand showed up across a larger, more complex event footprint.
Deliverables & Goals: Extended and refined environmental branding across new spaces, formats, and touchpoints to support increased attendance and brand momentum. The goal was to scale without dilution — keeping the experience sharp, cohesive, and elevated.
Approach: Prioritized refinement over reinvention, tightening details and optimizing the system for flexibility and scale. The brand presence was treated as a living ecosystem rather than a one-off event build.
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Results: The evolved experience reinforced brand recognition and proved the system’s long-term value. Continued partnership and repeat use signaled trust, impact, and strategic alignment.
