Overview: Led experiential branding for Cognite’s first-ever Impact conference, launching a flagship event for leaders in industrial AI and data. The challenge was setting the tone from zero — defining how the brand would live, move, and feel in a physical space for the very first time.
Deliverables & Goals: Designed a full environmental branding system spanning wayfinding, stage environments, credentials, step-and-repeat moments, booths, and branded touchpoints to drive attendance and brand recognition. Every element worked together to transform a generic hotel venue into a cohesive, immersive brand world.
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Approach: Focused on clarity, confidence, and cohesion, ensuring the brand felt credible, intentional, and unmistakably Cognite at every scale. Decisions were made with longevity in mind, building a foundation that could evolve year over year.
Details: Curated every element of the physical space to bring the brand to life — selecting chairs, tables, greenery, vases, and lighting to create a cohesive, immersive environment. Every decision was made to reinforce brand identity while ensuring comfort and flow for attendees.
Results: The inaugural event was met with strong engagement and positive feedback across stakeholders. Its success directly led to Cognite returning the following year to expand and scale the experience.
